What impact does satisfaction have on your business? Without knowing the answer to that question, it's difficult to know where to make improvements. Perhaps even more important is the ability to justify investing in a customer satisfaction program in the first place.
CFI Group uses the science of the American Customer Satisfaction Index (ACSI) to produce linkage models for customer satisfaction. These models can be used to predict the ROI impact of changes in satisfaction.
Using Financial Linkage, you can identify how each investment in your customer experience program impacts the bottom line.
Give us a call, or contact us, so that we can begin exploring how Financial Linkage can help you deliver on the customer experience while also delivering on financial results.