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Many leading business magazines and scientific journals report on CFI Group's methodology and the ACSI for measuring and managing employee and customer satisfaction. Company founder and chairman, Professor Claes Fornell, is a frequent commentator in the U.S. national broadcast and the international press.






 

 

 
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The Satisfied Customer New book
by Claes Fornell, founder of the University of Michigan's ACSI

The Satisfied Customer:
Winners and Losers in the Battle for Buyer Preference

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