
News Articles
"Battle for Hearts and Minds"
Marketing Week, July 3, 2008
"A modest proposal to fix Dell's customer service"
CnetNews.com, May 9, 2008
"Competition Redefined: Come Out Ahead by Focusing on Customers, Not Price"
TMCNet, May 8, 2008
"Future-Proof Your Customer Strategy "
Destination CRM, May 5, 2008
"Han kan kunder" (pdf)
The Swedish Press, April 30, 2008
"An Outbreak of Caring"
Washington Post, April 29, 2008
"Banks Cozy up to Customers at Contact Centers, Says Survey"
IT Business Edge, April 28, 2008
"CFI Group and Cobalt Community Research Team to Help Local Governments Improve Satisfaction"
Forbes, April 17, 2008
"Ross Professor Recognized as Top Influential Scholar"
University of Michigan News, March 27, 2008
"Customer Satisfaction and the Modern CIO" (pdf)
Smart Enterprise, Volume 1, Number 3, 2007
Telecom/Cable Industry Articles
Call Center Satisfaction Index Articles
"CFI Group Helping Best Buy Improve Customer Satisfaction" (pdf)
Ann Arbor Business Review, August 24-30, 2006
"Customer Satisfaction Key to Reclaiming Economic Dominance" (pdf)*
Michigan Forward, January/February 2006
*This article is reprinted with permission of the Michigan Chamber of Commerce
"Consumers
Rate the Post-Boom Industry"
(pdf)
Mortgage Banking, January 2005
"Interview
with a Customer Satisfaction
Guru: Claes Fornell"
(pdf)
Rotman Magazine, Winter 2005
"Satisfaction's the Name of the Game" (pdf)
Marketing News, October 15, 2004

Academic Journal Publications
"Customer Satisfaction and Stock Prices: High Returns, Low Risk" (pdf)*
*This article is reprinted with permission from the Journal of Marketing, published by the American Marketing Association, Claes Fornell, Sunil Mithas, Forrest V. Morgeson III, M.S. Krishnan, January 2006, Volume 70, 3-14
"Customer Satisfaction and Shareholder Value" (pdf)
Journal of Marketing, October 2004

The Wall Street Journal
Articles
The full results are provided
on the ACSI
site with a commentary from
Professor Fornell.
"Customer Satisfaction
Index Climbs"
The Wall Street Journal, February
18, 2004
"Healthy
Scores in Consumer Survey"
The Wall Street Journal, November
19, 2003
"Web-Portal
Satisfaction Rises"
The Wall Street Journal, August
20, 2003
"U.S.
Travelers' Satisfaction With
Hotels, Airlines Rises"
The Wall Street Journal, May
21, 2003
"Consumer
Satisfaction Rises As Prices
Are Driven Lower"
The Wall Street Journal, November
18, 2002
"Content
Consumers Fuel Automobile-Buying
Binge"
The Wall Street Journal, August
19, 2002
"A
Silver Lining for Airlines:
Fliers Are More Satisfied, Survey
Finds"
The Wall Street Journal, May
20, 2002
"Retailers
Kept Consumers Happy, According
to a Satisfaction Survey"
The Wall Street Journal, February
19, 2002

Archives
"What's Next? Customer Service is Key to Post-Boom Success" (pdf)
The Bottom Line, March 2003
"Boost Stock Performance, Nation's Economy" (pdf)
Quality Progress, February 2003
"More Shop Online, but Satisfaction May Be in Short Supply" (pdf)
The Commercial Appeal, December 31, 2002
"Online Shopping Up, Gripes, Too..." (pdf)
WWD, December 31, 2002
"In Our View: Course Correction" (pdf)
The Columbian, December 30, 2002
"Study: Online Retailers Get a 'C'" (pdf)
InfoWorld Daily News, December 27, 2002
"Five Questions for Claes Fornell, How Wal-Mart Changed the Game" (pdf)
The New York Times, December 22, 2002
"Getting Deep-Fried in the Burger Wars..." (pdf)
Los Angeles Times, December 22, 2002
"Converting Fashion's Unfaithful" (pdf)
WWD, December 18, 2002
"eGov Web Sites Provides Users with Satisfaction, New Study" (pdf)
MI Tech News.com, December 16, 2002
"Federal Web Sites Edge Commercial Ones in Survey" (pdf)
Newsbytes, December 16, 2002
"CRM's Impact on the Bottom Line" (pdf)
Marketing, December 12, 2002
"H.J. Heinz's Johnson on 2nd Quarter Profit" (pdf)
Bloomberg News, December 12, 2002
"Papa John's Opens Pizza Shop on Samish Way" (pdf)
The Bellingham Herald, December 5, 2002
"Consumer Satisfaction Rises Slightly" (pdf)
Quality, November 2002
"Ann Arbor Gets New Tech Firm" (pdf)
The Ann Arbor News, March 29, 2002
"Customer
Satisfaction Index Suggests More
Patience with US Government"
The Wall Street Journal, December
17, 2001
"Shopper
Satisfaction Takes Another Hit,
But Chocolate Gives Consumers
a Lift"
The Wall Street Journal, November
19, 2001
"Civility
Rights for Consumers"
(pdf)
The Christian Science Monitor,
August 27, 2001
"Customers
Get No Satisfaction"
(pdf)
Financial Times, August 22,
2001
"Cars
and Appliances, Old Economy
Staples, Topped Cable, PCs in
Shopper Satisfaction"
The Wall Street Journal, August
20, 2001
"Consumers
Voice Dissatisfaction with Wide
Variety of Companies"
The Wall Street Journal, May
21, 2001
"The
Science of Satisfaction"
(pdf)
Harvard Business Review, March
2001
"But
Wait, You Promised ..."
Fast Company.com, Issue 45
"Marketplace"
on NPR (pdf)
Radio interview with Claes,
April 9, 2001
"Winter
of Consumer Discontent Could
Worsen Slowdown"
The Wall Street Journal, February
20, 2001
"Why
Service Stinks" (pdf)
Business Week, October 23, 2000
"Customer
Satisfaction: Shoppers Become
More Satisfied With Their Purchases"
The Wall Street Journal, August
21, 2000
Keynote
Address (pdf)
Performance Measurement Conference
2000, Cambridge University,
July 2000
"Postal
Service Is Satisfying Its Customers"
The Wall Street Journal, May
15, 2000
"Customer
Satisfaction: Satisfaction with
Retail and Financial Companies
Slips"
The Wall Street Journal, February
22, 2000
"Customer
Satisfaction: Survey Measures
Satisfaction with Federal Services"
The Wall Street Journal, December
13, 1999
"Customer
Satisfaction: Survey Finds Satisfaction
Rises for Nondurables"
The Wall Street Journal, November
22, 1999
"Customer
Satisfaction: Quality, Service
Barely Pass Muster with Consumers"
The Wall Street Journal, August
16, 1999
"Now
Are You Satisfied? The 1998
American Customer Satisfaction
Index," (pdf)
Fortune
"As
Customers Go, So Goes Dow," (pdf)
Fortune
"Measuring
Non-Financial Assets,"
(pdf)
Wharton Alumni Magazine
"Bringing
Sears into the New World," (pdf)
Fortune
"Dissing
Customers: Why the Service is
Missing from America's Service
Economy," (pdf)
Newsweek, June 23, 1997
"Americans
Are More Finicky Than Ever," (pdf)
Fortune, Feb. 3, 1997
"Storytelling:
A New Way to Get Close to Your
Customer," (pdf)
Fortune, Feb. 3, 1997

Telecom/Cable Industry Articles
"Cellphone Contracts: Hard to Get off the Hook "
washingtonpost.com
"Telco Providers Outperform Cable in Customer Satisfaction Study"
TMCnet
"AT&T, Verizon May Have Edge in Fight with Cable, Survey Shows"
Bloomberg
"CFI Group Study: Customer Service Will Help Telcos Top Cable"
Multichannel News
"Consumers: Telco 'bundles' more attractive than cable's"
STLtoday.com
"Consumers Prefer Telco Bundles"
Broadband Reports.com
"CFI Reports on Bundles"
Light Reading's Cable Digital News

Call Center Satisfaction Index Articles
"Insurers Upgrade Call Center Technologies To Improve Customer Experience"
TechWeb
"Report: Callers Hanging Up on Call Centers"
Inc Magazine
"Survey: Users unhappy with PC call centers"
Computerworld
"Customer Call Centres: Who Gets Your Worst Service Vote?"
CityNews
"Study: PC Call Centers Provide Dismal Service"
e-Commerce Times
"Customers frown on foreign call centers"
ScrippsNews
"Issue Resolution And Offshoring Have Major Impact On Customer Satisfaction"
ContactCenterWorld.com
"Chaos at the PC Call Center"
TheStreet.com
"Customer Satisfaction with Call Center Largely Relies on First Call Resolution and Offshoring"
TMCnet
"Cable, Satellite Fail to Impress in Call-Center Survey"
Multichannel News

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