If you are in the business of manufacturing—producing durable goods, chemicals and processed goods, or even food items—customer satisfaction will impact your bottom line. With an explosion of product choices offered by a global set of manufacturers and suppliers, customers can afford to demand great products as well as great service to back them.
Multiple components contribute to satisfaction for manufacturers, including the distribution channels that move products to end consumers. That’s why so many manufacturers across the world choose to work with CFI Group to understand how they can perform better in the eyes of their customers—whether those customers are end consumers, distribution partners, or even suppliers.
Because CFI Group leverages the methodology of the American Customer Satisfaction Index (ACSI), we can benchmark your customers’ satisfaction against other leading manufacturers in your industry. For makers of durable or nondurable goods, we understand that both product quality and service quality can have varying impact on how customers’ view the overall quality of their experience. This, in turn, will affect their level of satisfaction.
Give us a call, or contact us, to learn more about how we can help you leverage your most important asset ... your customer.