Financial Services, Insurance & Healthcare
How important is customer satisfaction to your business? If your customers can access information easily, are able to choose from among many competitors, or are faced with relatively low switching costs, then satisfying them is paramount.
With the mass popularity of online banking, online brokerage accounts, and even insurance offered over the Web, the financial services landscape has changed drastically over the past decade. This sea change has impacted the way that customers interact with their financial institutions and partners. As a result, both the nature of the customer experience—and the factors that influence customer satisfaction for financial service providers—are undergoing a transformation.
At the same time, the healthcare industry is scrambling to adjust to new demands on both the insurance and the provider sides of the market. As more choices open up to patients, the more critical patient satisfaction becomes to the success of healthcare companies.
CFI Group works with financial institutions, insurance companies, and healthcare providers to help them understand and improve upon their customers’ experiences. Because CFI Group works with many institutions and leverages the methodology of the American Customer Satisfaction Index (ACSI), we have access to industry benchmark data that can provide insights into how an organization measures up compared with competitive offerings in the marketplace.
Give us a call, or contact us, so that we can begin exploring how to improve the customer experience in a way that impacts your organization's bottom line.