In 12 offices on four continents, we hold a patent in the methodology that provides our clients with the ability to center all business and employee activities on strengthening the value of the vital customer asset. The methodology is based on the principle that satisfied customers are economic assets that yield future cash flows and increase the equity of the shareholders, and that employee satisfaction and motivation are central for leveraging the performance of the customer asset. CFI Group helps its clients establish a monetary measure of the customer asset and develop action plans and growth strategies for increasing the financial value of the customer base.